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Social Media Marketing, Creative Direction, Advertising
Stella Artois
Landing emotional relevance through long-form content and campaign support in social and digital.
On the StellaArtois business, my team managed all aspects of the brand in digital/social and focused our efforts on making the brand relevant to consumers in interesting and engaging ways. One effort that generated a ton of conversation was our contribution to Stella's "Buy A Lady a Drink" program.
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